Beyond the Recording: Why Post-Event Illustration is Your Best Marketing Asset

Beth Evans
Jan 5
2 min read

The event is over. The speakers have headed home, the attendees have closed their laptops, and your team is left with hours of raw video footage and a stack of "grey" transcriptions.

The challenge? Nobody actually wants to sit through a three-hour recording to find that one "aha!" moment.

As a non-live event illustrator based in Cardiff, I help organisations bridge that gap. I turn your recorded talks, workshops, and summits into visual stories that people actually want to look at - and that keep delivering value long after the curtain closes.

The "Afterlife" of Your Event: What is Post-Event Sketchnoting?

Unlike live graphic recording, post-event illustration happens in my studio after your session. I take your recordings, notes, or slide decks and distill the most important ideas into a single, vibrant, and engaging digital sketchnote.

It’s about more than just drawing; it’s about bringing energy and clarity to complex ideas.

1. Content You Can Actually Repurpose

Your event is a goldmine of information, but it’s often trapped in a long video file. Post-event digital sketchnotes are a huge marketing asset because they are:

Social Media Ready: Perfect for LinkedIn carousels or Instagram slides to keep the conversation going.
Internal Comms Boosters: A fresh, human way to get employees to pay attention to new strategies or culture changes.
Post-Event Reports: They replace dry summaries with visual stories that stakeholders will actually read.

2. Making Information "Stick"

Research shows that we remember information much better when it’s paired with visuals. By turning a keynote or workshop into a visual summary, I help your audience retain the core message. This is especially powerful for organisations with a strong focus on learning, training, or culture.

3. A Warm, Human Touch

The corporate world is often a bit grey. My brand personality is warm, funny, and friendly, which means the final illustrations feel relatable and human rather than cold and corporate. This approach helps build alignment and buy-in for your big ideas.

Flexible Support from Cardiff to the World

I work remotely with corporate clients and conference organisers across the UK and beyond. Because this work is done post-event, it doesn't matter where your event took place - I can help you turn your content into an evergreen visual asset.

Ready to Un-Grey Your Post-Event Content?

If you want to reinforce your message and give your attendees something they’ll actually want to share, let’s talk. I typically book projects 3–6 months in advance, so now is the perfect time to plan for your 2026 events.

Let’s make your next event memorable:

Book a Discovery Call: DM me or visit my website to discuss your upcoming project.
Join the Visual Vocab Club: Want to learn how to communicate better using simple visuals yourself? Find me on YouTube and Substack for 5-minute daily tips.